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Superhero Showcase is a new test for Action Figure marketing.
Toy Biz is now in a place to capitalize on the talent of there
fans all the while creating a new way to bring attention to
there Products and Potential.
The people at Toy Biz have commissioned the work of Customizers
in a new and relatively inexpensive way to showcase new toylines
and gage the reaction from fans and retailers.
Word of mouth advertising is the best around and the guys
in Toy Land know it, so without all the risks of advertising
budgets and other cost concerns associated with getting a new
toy line off the ground things are changing. More and more companies
are just starting to come around to the idea of utilizing the
vast reaches of the Interwebs and the hard work of the customizing
community as a means of garnering retailer and buyer interest.
And above all Toy Biz is leading the way.
So in effect the figures you see here are only a test. Only
a means to show what is possible for the future of a Toy line
in it's infancy. It's a win win for companies and customizers
alike allowing for both parties to showcase the potential of
a toyline in a much more direct way.
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